Who I Am

Jay's Focus Media is a photography, video and drone business run by Jason Oliver as a sole trader, based in Suffolk, England. I am the data controller for the personal information described here, which means I decide how it is used and I'm responsible for protecting it.

Business

Jay's Focus Media (Jason Oliver, sole trader)

Contact

The contact form on this website (choose ‘Ask a question’)

ICO registration

[ICO REGISTRATION NUMBER]

Law

UK GDPR and the Data Protection Act 2018

What I Collect

• Contact Details. Your name, email address, phone number and, for shoots at your home or premises, the address.
• Booking Details. The service, date, location, shot list, and notes you give me, such as names of family members or pets to include.
• Payment & Business Records. Invoices, payments received and correspondence. I don't store card details; payments are handled by your bank or the payment provider.
• Photographs & Video. Images of you, your family, guests, staff, pets, property and products taken during a shoot, including aerial footage.
• Consent Records. Model releases and any consent you give for portfolio or marketing use.
• Messages. Enquiries and messages you send through the website contact form or social media.

I don't collect information I don't need. I don't use facial recognition, and I don't sort or tag images by people's identity.

Where Your Information Comes From

Most information comes directly from you, when you get in touch, book or attend a shoot. Sometimes it comes from someone else:

• The Person Who Booked. For example, a couple planning a wedding, a family member booking a portrait session, or an estate agent arranging access to a property.
• Your Employer. When a business books headshots, team photos or event coverage that includes you.
• The Shoot Itself. Guests at an event, or people and vehicles captured by chance in the background or from the air.

When I receive your details from someone else, I only use them for that booking.

Why I Use It & on What Lawful Basis

I won't send you marketing emails unless you've asked to receive them, and every message will include a way to stop.

Images of People, Children & Drone Footage

• Portfolio Use. I only use identifiable images of you, your family or your guests in my portfolio, website or social media with your written consent. Saying no doesn't affect your booking.
• Children. I photograph children only with the agreement of a parent or guardian. I never publish a child's name, school or location, and I don't use images of children for marketing without the explicit written consent of a parent or guardian.
• Business Clients. When a business books a shoot that includes staff or customers, the business is responsible for telling those people and getting any consent needed for how it uses the images.
• Drone Flights. I fly in line with Civil Aviation Authority rules and plan flights to avoid capturing people who aren't involved. If people, vehicle number plates or neighbouring gardens are captured by chance, I crop, blur or remove them before images are published. If you think you've been captured, contact me and I'll check and act on your request.
• Sensitive Details. Images can sometimes show things like health, religion or beliefs, for example, at a christening. I treat every image as confidential and only use it for the purpose agreed.

Backing Up Your Images & How Long I Keep Information

Your images are protected from the moment they're taken. Memory cards are kept until every file has been copied to two separate places: an encrypted local drive and an encrypted cloud backup in a different location. Cards are only cleared after both copies have been checked.

After delivery, I keep backup copies for the periods below. During that time, if you lose your files, I'll send them again free of charge. When the period ends, I securely delete my copies, so please download your images promptly and keep your own copies in at least two places.

Longer archiving can be arranged as an add-on before the backup period ends. Holiday-let and business clients on a retainer keep access for as long as the retainer runs. If you'd like your images deleted sooner, ask me and I'll do it unless I need to keep a record for legal or tax reasons.

I take reasonable care to protect backups but can't guarantee against every possible loss, such as damage to storage beyond my control. My liability for lost files is limited to the fee you paid for the shoot.

Who I Share Information With

I never sell your information. I only share it with trusted services that help me run the business, under contracts that require them to keep it secure and use it only on my instructions:

• Cloud storage and backup provider
• Online gallery and file delivery service
• Amazon Web Services, which runs the website enquiry form in its London (UK) region
• hCaptcha (Intuition Machines, Inc.), which checks that the enquiry form is being used by a person rather than a spam bot
• Email and website hosting providers
• Accounting software and my accountant
• A second shooter or editor, only when agreed with you in advance

I may also share information when the law requires it, for example, with HMRC. Some providers store data outside the UK. When they do, I make sure it's protected by a UK adequacy decision or approved contract terms.

How I Keep It Secure

• Computers, drives and phones are encrypted and password protected.
• Business accounts use strong, unique passwords and two-factor authentication.
• Delivery galleries use private links, with passwords where needed.
• Only I have access to client files unless you've agreed otherwise.

If a data breach is likely to put your rights at risk, I'll report it to the Information Commissioner's Office within 72 hours, and I'll tell you without delay if the risk to you is high.

Your Rights

You have the right to:

• Access a copy of the information I hold about you
• Correct information that's wrong or incomplete
• Have information deleted where there's no good reason to keep it
• Restrict how I use your information while a concern is resolved
• Object to uses based on legitimate interests, including any marketing
• Receive your information in a common format to pass to someone else
• Withdraw consent at any time, such as for portfolio use. I'll remove images from my website and social media within 30 days. Printed materials already produced can't be recalled.

To use any of these rights, send a request through the contact form, choosing ‘Ask a question’. It's free, and I'll reply within one month. I may ask you to confirm your identity first.

Your Choices

• Giving Your Details. You don't have to, but I need your name and a way to contact you to reply to an enquiry, and booking details to carry out a shoot. Without them I can't provide the service.
• Portfolio & Reviews. Saying no to portfolio use, or to your review being quoted on my website, never affects your booking. Reviews are only quoted with your permission, using your first name and town unless you agree otherwise.
• Marketing. I only send news or offers if you've asked for them, and every message has a way to stop.
• Automated Decisions. I don't make decisions about you by automated means or use profiling.

This Website & Cookies

• This website doesn't use advertising or analytics cookies, and doesn't track you.
• It remembers whether you last viewed Business or Personal offerings, stored only on your own device. Clearing your browser data removes it.
• Fonts load from Google Fonts, so Google receives your device's IP address when the page loads.
• The enquiry form sends your details over an encrypted connection to my enquiry service, run on Amazon Web Services in London. Your enquiry is emailed to me with a copy to you, and stored securely for 12 months before being deleted automatically.
• To protect the form from abuse, technical logs including your IP address are kept for 30 days.
• To block spam, the enquiry form uses hCaptcha. It loads only once you start filling in the form, and it may collect information about your device and browser, including your IP address, and use cookies or similar storage to tell people from bots. hCaptcha is a US company, and its privacy policy explains how it handles this information.
• Links to YouTube, Instagram, LinkedIn and TikTok take you to those sites, which have their own privacy policies.

Questions, Complaints & Changes

If you have a question or concern about how I've handled your information, please contact me through the contact form first and I'll do my best to put it right.

You can also complain to the Information Commissioner's Office, the UK's data protection regulator, at ico.org.uk or on 0303 123 1113.

I review this statement at least once a year and when my services or suppliers change. It was last updated on 29 October 2026 and will next be reviewed by October 2027.

Using This Website

You should be able to:

• Zoom In. Zoom up to 400% without text spilling off the screen or needing to scroll sideways, except for two wide tables in the privacy statement.
• Use a Keyboard. Reach every link, button and form field with the keyboard alone, with a clearly visible focus outline. A ‘Skip to main content’ link appears on the first press of Tab.
• Use a Screen Reader. Move around using headings and page regions, with descriptions for meaningful images and labels for every form field and button.
• Read Comfortably. Text and controls meet the WCAG contrast ratios in both the light and dark themes, and the site follows your device's light or dark setting.
• Stop Movement. Pause the portfolio slideshow with its Pause button. It stops automatically if you've asked your device to reduce motion, and animations are switched off too.
• Change Text Spacing. Increase line, letter and word spacing without losing content.

AbilityNet's My Computer My Way explains how to make your own device easier to use.

Known Limitations

• Spam Check on the Contact Form. The form uses hCaptcha to block spam. It usually needs one tick, but it can sometimes ask you to pick out pictures, which can be hard or impossible with a screen reader or low vision. hCaptcha offers an accessibility option, but you have to register with hCaptcha to use it. If the check stops you, send me a message on Instagram or LinkedIn at @JaysFocusMedia instead and I'll treat it exactly like a form enquiry. This doesn't fully meet WCAG success criterion 1.1.1 (Non-text Content), which asks for an alternative way to complete a CAPTCHA.
• Date Picker. The preferred date field uses your browser's own date picker, which varies between browsers and isn't equally easy to use with every screen reader. You can type the date instead, or leave the field blank and mention your dates in the Details box.
• Wide Tables. Two tables in the privacy statement scroll sideways on narrow screens. You can scroll each table with the keyboard after tabbing to it.
• Other Websites. Links to YouTube, Instagram, LinkedIn and TikTok take you to sites I don't control, which have their own accessibility statements.

Photos, Video & New Content

This is a photography business, so images matter. Every portfolio photo and blog cover is published with a text description, and decorative images are hidden from screen readers.

There's no video on the website yet. When I add video, it will have captions, and a transcript or audio description where the pictures carry information that the sound doesn't. Videos on my YouTube channel will have captions.

Grey placeholder cards in the portfolio and reviews sections mark where work and reviews will appear. They are labelled as samples and contain no information you'd miss.

How I Tested This Website

I tested the site myself on 30 October 2026, against WCAG 2.2 level AA:

• Automated Checks. Every page, including the blog posts, search and the mobile menu, checked with the axe-core accessibility engine, in light and dark themes, at phone and desktop sizes.
• Keyboard Checks. Every page tabbed through forwards and backwards in Chromium, checking that each item can be reached, shows a visible focus outline and isn't hidden behind the header.
• Layout Checks. Pages checked at 320 pixels wide (equivalent to 400% zoom) and with increased text spacing, plus contrast checks on every text colour and focus outline, and a 24 by 24 pixel minimum size for buttons and links.

Automated and scripted tests can't find every problem. The site hasn't yet been tested with a range of screen readers or by disabled people, and I'd welcome feedback from anyone who uses assistive technology.

Feedback & Other Formats

If you find a problem I haven't listed, or you need anything on this website in a different format, such as plain text or large print, please tell me through the contact form (choose ‘Ask a question’), or message @JaysFocusMedia on Instagram or LinkedIn.

I'll reply within 5 working days. Tell me the page and what went wrong, and I'll fix the problem or find another way to get you what you need.

If you're not happy with my response, the Equality Advisory and Support Service (EASS) gives free advice on the Equality Act 2010.

Keeping This Statement Up to Date

I check accessibility whenever I make significant changes to the site and review this statement at least once a year. It was last updated on 30 October 2026 and will next be reviewed by October 2027.

My Approach

I'm a passionate advocate for the environment. Alongside photography, I provide thought leadership and innovative solutions that help enterprises reduce the carbon footprint of their IT, and I apply the same principles to my own business.

Jay's Focus Media operates from a 1980s house that I've personally modernised into a sustainable powerhouse, generating and storing its own renewable energy. My book, From Cold to Gold, tells the full story of that transformation.

Shoots & Travel

• Low-emission Travel. I use public transport where possible. Otherwise I travel by electric vehicle, charged from my own renewables: usually solar generation, or battery storage charged on an off-peak tariff, to reduce the impact further.
• One Visit, Not Several. Interiors, exteriors, drone aerials and video are captured in a single appointment, so neither of us makes repeat trips.
• Working Locally. Most work is across Suffolk, Norfolk, Essex and Cambridgeshire. I group shoots in the same area on the same day where I can, and plan routes before setting off.
• Planning Ahead. Weather, light and airspace are checked before the shoot, so wasted journeys and reshoots are rare.
• Calls Before Visits. Quotes, planning and reviews are handled through the contact form, email and video calls rather than site visits, unless a visit is genuinely needed.

Equipment

• Buy Well, Keep Longer. I choose durable kit and look after it, repairing equipment before replacing it.
• Rechargeable Power. Cameras, drones and lights run on rechargeable batteries, which are cared for to extend their life and recycled properly at the end of it.
• Responsible Disposal. Equipment I no longer need is sold or passed on for reuse where possible, and otherwise recycled through approved electrical waste schemes.

Paperless Working, Files & Printing

• Paperless by Default. Quotes, bookings, invoices and records are all handled digitally.
• Digital Delivery. Photos and videos are delivered electronically, so there are no discs, drives or packaging to post.
• Only What's Needed. I edit and deliver the selection you need, not every frame, and don't store data longer than necessary. Unedited originals are deleted 3 months after delivery and edited files after 12 months, as set out in the privacy statement.
• Sized for Purpose. Files are prepared at the right size for where they're going, which keeps listings, websites and social posts fast to load.
• Prints Only When Required. I only ever print photographs when a customer needs prints, books or canvases, and I'll choose recycled or responsibly sourced materials where they're available.

Cloud, Websites & Data

My background is in cloud computing, where I've focused on running technology efficiently and sustainably. I apply the same thinking here, and to the websites I build for clients:

• Cloud First, in the UK. I rely on cloud services rather than on-site servers for data storage, website hosting and more, using UK regions to keep data in the UK and benefit from the UK's increasingly low-carbon electricity mix.
• Lightweight Pages. The home page loads in well under half a megabyte. Images are compressed, blog images load only when needed, and there are no adverts or tracking scripts.
• Computing on Demand. The contact form runs on serverless services in Amazon Web Services' London region, which only use computing power when someone sends an enquiry, rather than a server running all day.
• Dark Mode. The site follows your device's dark setting, which can use less power on many phone screens.
• For Clients. Websites I build follow the same principles: optimised images, minimal code, efficient hosting and no unnecessary data kept.

Helping Clients Reduce Their Impact

• Fewer Wasted Viewings. Clear photos, walkthrough video and floor plans help buyers and guests decide before they travel.
• Inspections from the Air. A drone can give a first look at roofs and structures without scaffolding or access equipment, and repeat flights can track progress without repeated site visits.
• Lasting Assets. A well-planned shoot produces images that work across listings, websites, social media and print, so fewer shoots are needed overall.

What I Don't Claim

This statement describes practical steps, not a certification. I haven't calculated a full carbon footprint for the business, I don't describe it as carbon neutral or net zero, and I don't use offsets to balance emissions. If that changes, I'll explain how the figures were worked out.

Feedback & Reviews

If you have ideas or questions about any of this, or need a shoot planned around particular environmental requirements, please get in touch through the contact form (choose ‘Ask a question’).

I review this statement at least once a year. It was last updated on 30 October 2026 and will next be reviewed by October 2027.